Claire Louise

Designing an elegant and feminine branding package for a tarot card reader and energy healer

👁️ BRAND DESIGN AND STRATEGY. ✏️ ILLUSTRATION.

ABOUT THE PROJECT

Claire Louise reached out to me to craft a brand identity for her tarot card and theta healing practice. She envisioned a design that was clean, feminine, and sophisticated—reflective of her mission to bring light, love, and healing to others. I crafted a simple branding package for her, focusing on enhancing her social media presence with a sense of grace and allure. The result is a 470+% increase on followers and engagement.

THE RESULTS

💁🏽‍♀️ 470%+ increase in followers

🧿 9.7k+ followers on social media

🔮 100s of repeat clients

LOGO DESIGN

Claire Louise’s practice is rooted in the value of unconditional love, which I wanted to capture in the logo mark. I designed a heart shape intertwined with an infinity loop, representing love’s boundless and enduring nature. Claire Louise’s initials, C and L, make a subtle yet clever appearance within the design, adding a personalized touch without overwhelming the overall elegance of the logo. The result is a harmonious blend of symbolism and simplicity, perfectly aligned with her mission of healing and light.

TYPOGRAPHY AND COLOR PALETTE

I chose the bold and quirky typeface Louize Display for the logo to reflect the unique and personal nature of Claire Louise's practice. This typeface brings a sense of individuality, confidence, and mystery, matching her distinctive approach to tarot and theta healing. To balance the boldness of Louize Display, I paired it with Avenir, a clean and geometric sans serif that adds a touch of modernity and clarity. The result is a refined contrast that complements the feminine and spiritual essence of her brand.

For the color palette, I selected dark green as the dominant tone, honoring Claire Louise's personal preference and its symbolic connection to growth, renewal, and healing. To soften the intensity of the dark green, I paired it with gold—representing wisdom and enlightenment—and light rose, which brings a gentle and nurturing quality. Together, these colors create a harmonious, elegant palette that evokes feelings of tranquility, balance, and unconditional love.

SOCIAL MEDIA

I designed a set of custom icons for Claire Louise’s Instagram highlights to further elevate her social media presence. Each illustration was thoughtfully crafted to align with her brand's aesthetic, using the same color palette and design elements to ensure consistency. These icons not only enhance the visual appeal of her profile but also make it easier for her followers to navigate and connect with the services she offers.