Everfi: Adult Financial Education
Giving a mobile-first product a brand refresh
✏️ ILLUSTRATION. 🎨 ART DIRECTION. 🐊 2D ANIMATION.
ABOUT THE PROJECT
Everfi’s mobile-first product, Achieve, aims to close the income gap by partnering with over 600 institutions and providing 2.7 million adult learners worldwide with quality financial education.
As designer and illustrator at Everfi, I was given the exciting opportunity to steer Achieve towards a new visual direction. Taking an a key role in the end-to-end creative process, I worked with multiple stakeholders and cross-functional teams to elevate our approach for illustrated and animated assets.
The result is a vibrant and engaging illustration style that delights and educates learners.
Here is a selection of my favorite illustrations and 2D animated Lotties. Stay tuned; a deeper dive into the brand refresh is coming soon!
For an article teaching young women to budget
For a tool on creating a budget
For a module on inheritances
For a module on safeguarding your financial information from hackers
For a module on teaching your kids how to budget
An interactive, multi-state lottie for a module on managing financial-related stress
For a module on taxable income
For a module on mortgages
For an article on how your civil status affects taxes (Illustration by me, animation by David Pietrandrea)
For a module on employer-sponsored retirement plans
For an article on how policies affect markets
CREDITS
Product Manager: Scott Beck
Project Manager: Julie Libman
Product Director: Ann Schoew
Product Design: Jason Reyna, Jeff Battocletti, Madeline Stolz
Illustration and Animation: Kasey Albano, Grace Manno, Catherine Song, David Pietrandrea, Roscoe Rappaport
Content Production: Heather Leppin, Manal Abaya, Shannon Taylor, Miriam Greenwald
Development: Senu George, Andreea Crisan, Carlos Zepeda, Selin Sahin